20 February 2025
Threesna Sharfina
To improve the quality of academic and administrative services, the Faculty of Dentistry at Universitas Sumatera Utara (FKG USU) held a “Service Excellence” Workshop in collaboration with Bank Syariah Indonesia (BSI). The event occurred in the Nazir Alwi Room at FKG USU. It was attended by faculty leaders, lecturers, and enthusiastic administrative staff who engaged with the inspiring and practical material presented.
The workshop featured professional speakers from BSI:
These three speakers delivered in-depth presentations on the principles of service excellence as practiced in the banking sector and how these concepts can be adapted to the field of education, particularly in services provided to students, faculty members, partners, and the broader public.
In her opening remarks, the Dean of FKG USU, Dr. drg. Essie Octiara, Sp.KGA., Subsp.PKOA(K), expressed her appreciation for the workshop, emphasizing that improving service quality is one of the faculty’s top priorities in realizing a welcoming, professional, and academically excellent campus.
“This workshop is part of our commitment to foster a service culture that is not only fast and accurate, but also ethical, human-centered, and focused on the satisfaction of our academic community and partners,” said Dr. Essie.
As the first speaker, Mr. Andi Oky introduced the concept of Waqf Savings, one of BSI’s flagship programs currently being explored in collaboration with Universitas Sumatera Utara. This program presents opportunities for cooperation in managing sharia-based funds to support social and educational initiatives.
Meanwhile, Fariz and Abdillah Frima Kurnia discussed various strategies for building positive customer experiences in public service institutions such as universities. Participants were encouraged to understand the importance of:
The participants showed great enthusiasm throughout the workshop. During the discussion and service simulation sessions, administrative and academic staff actively shared their challenges in daily service delivery and explored practical solutions. “The material provided gave us a new perspective on how important service is as part of our institutional identity,” said one of the workshop participants.
This workshop is expected to be the starting point for a shift in service culture at FKG USU toward a more progressive, adaptive, and user-focused direction. Implementing service excellence is essential not only for administrative services but also for lecturer-student interactions and external engagement with partners and the community.
Through this collaboration with Bank Syariah Indonesia, FKG USU is ready to become a leading dental education institution known for its academic achievements and the quality of its service.
