The event was opened by Prof. Dr. dr. Elmeida Effendy, M.Ked(KJ)., Sp.KJ(K), Director of the Directorate of Public Relations, Promotion, and Protocol, Universitas Sumatera Utara (USU).
The activity aimed to strengthen competencies in public communication management, digital publication, and social media strategies through materials delivered by practitioners and professionals in the fields of media and public relations.
The event continued with presentations by the following speakers:
Speakers:
• Usrizal Pulungan, S.Sos., M.H. – Acting Head of the Medan Bureau, Metro TV
• Irwan Arfan – Head of the North Sumatra Bureau, Perum LKBN ANTARA
• Ade Ardianta Harahap, S.Sos., M.I.Kom. – Social Media Practitioner, Medantalk
The materials presented during the technical guidance included “Public Relations in the Digital Era,” “Guidelines for Becoming a Journalist,” and “How to Produce Engaging Content.” These materials provided insights and understanding of the importance of the role of public relations in building effective communication, presenting accurate information, and producing creative and relevant content in the digital era.
Through this technical guidance activity, participants are expected to implement the knowledge and skills gained to support the increasingly professional, informative, creative, and adaptive management of information, publications, and communication at FKG USU in response to developments in digital media.
By strengthening human resource capacity in the field of public relations, FKG USU is committed to continuously improving the quality of public communication and expanding the reach of information and publications on faculty activities to the academic community and the wider public.
Together, building informative, creative, and trusted communication for an increasingly excellent FKG USU.